![](https://images.prismic.io/yuco/ZlYuUqWtHYXtT3kC_Showtimelogo_2_fullrez.jpg?auto=format,compress)
Brand | Logo
Showtime
Client
yU+co was asked to create a new variation on the Showtime logo. We used energetic streaks of graffiti light dancing in 3D space to form the “SHO” medallion. The medallion then transforms from a dark to a light world as it evolves into the final Showtime logo. This popular logo won a Promax/BDA Gold Award.
Brand
Logo
![](https://images.prismic.io/yuco/65e285ae676dc480aae0853b_sho_logo-8.jpg?auto=format,compress)
Stills
![](https://images.prismic.io/yuco/65e285ad676dc480aae0853a_sho_logo-7.jpg?auto=format,compress)
![](https://images.prismic.io/yuco/65e285ac676dc480aae08539_sho_logo-6.jpg?auto=format,compress)
![](https://images.prismic.io/yuco/65e285ab676dc480aae08538_sho_logo-5.jpg?auto=format,compress)
![](https://images.prismic.io/yuco/65e285aa676dc480aae08537_sho_logo-4.jpg?auto=format,compress)
![](https://images.prismic.io/yuco/65e285a9676dc480aae08536_sho_logo-3.jpg?auto=format,compress)
![](https://images.prismic.io/yuco/65e285a8676dc480aae08535_sho_logo-2.jpg?auto=format,compress)