WHO WE ARE

yU+co is a Hollywood-based innovation studio crafting dynamic digital content. Diverse and talent-driven, we provide a creative playground for artists and clients to collaborate. It’s an inspiring place where our team of fun-loving designers, producers, writers, filmmakers and programmers combine storytelling and technology expertise to create impactful, award-winning work and event experiences.

Founded by Garson Yu in 1998, yU+co began as a design studio specializing in film title sequences. Distilling complex stories into simple, memorable metaphors established our roots as keen visual storytellers and remains a skill we continue to excel at. In 2006, yU+co expanded to China, opening offices in Hong Kong and then Shanghai, offering creative services in experiential design and multimedia interactive installations. Coming full circle, these cutting-edge capabilities developed into key strengths of our Hollywood location as well.

This evolution embodies our innovative culture, relentlessly pushing the boundaries of design while shattering the conventions of format. Because we believe design should not be constrained by dimension or aspect, only by imagination.

WHAT WE DO

Design is everything and everywhere, constantly engaging the environment around us. It tells the story of our lives, reflecting who we are, where we come from, and what we are striving to become. It’s power to simplify, organize, and solve problems helps bring purpose and understanding to our expression. Design communicates and astonishes in ways nothing else can, reaching people on the deepest levels to elevate society and beautify the world around us.

This is the philosophy that fuels our mission… design with purpose.

Design is in our DNA. It’s a passion we take far beyond motion graphics to explore new frontiers of immersive artistry. We pair this keen visual instinct with emerging technologies to capture beautiful moments and craft unique experiences that connect emotionally with viewers in innovative ways. From small-scale projects, to monumental exhibitions, to groundbreaking experiences for some of our favorite Los Angeles cultural institutions, yU+co offers full service creative across all platforms, including visual effects, virtual and augmented reality, site-specific installations and branded content.

We believe what we create should be more than just watched; it should bring people together for a meaningful collective experience.

PROCESS

Collaboration is pivotal to our process and we embrace the fun that comes with it. Through an open dialog with our clients, we bridge the gap from concept to creation, allowing their input to inspire the best possible work.

It’s a creative ecology where ideas flow freely from client to artist, artist to client; helping us uncover the hidden details that separate great from extraordinary. Every project is an evolution moving us forward with the singular goal of creating a more connected human experience.

For us, success comes from our process… the more fun we have with it, the more rewarding it will be.

+ ENGAGE
Converse with client.
Understand goals and challenges.
Build the right design team.

+ EXPLORE
Research for inspiration.
Brainstorm.
Discover insights.
Keep conversation flowing.

+ EVOLVE
Identify specific solutions.
Develop ideas and story angles.
Present multiple options.
Establish direction.

+ EXECUTE
Produce and deliver.
Track the exposure.
Learn from the response.
Celebrate the win.