HUMMER

Hummer-EV’s how-to video series focuses on the tech-centric characteristics of their new, all-electric pick-up truck. Our animation showcases alpha-numeric graphics, which rapidly scramble and decode like we are opening top secret, encrypted material; in this case, many of the truck’s new - and now “declassified” - features. As a nod to Hummer’s signature grille, we also incorporated hexagonal motifs into our designs to help reinforce the branding.