![](https://images.prismic.io/yuco/ZlYne6WtHYXtT3hw_Hummer_1_fullrez.jpg?auto=format,compress)
Brand | Commercial
Hummer
Hummer-EV’s how-to video series focuses on the tech-centric characteristics of their new, all-electric pick-up truck. Our animation showcases alpha-numeric graphics, which rapidly scramble and decode like we are opening top secret, encrypted material; in this case, many of the truck’s new - and now “declassified” - features. As a nod to Hummer’s signature grille, we also incorporated hexagonal motifs into our designs to help reinforce the branding.
Brand | Commercial
EV - Infinity Roof
![](https://images.prismic.io/yuco/ZgXutct2UUcvBQ-z_HUMMER-4WHEEL-1.png?auto=format,compress)
Stills
![](https://images.prismic.io/yuco/Zee5Hf_jD4D4xSWF_hummer_infinityroof-1.jpg?auto=format,compress)
![](https://images.prismic.io/yuco/Zee5HP_jD4D4xSWE_hummer_infinityroof-1_11.jpg?auto=format,compress)
![](https://images.prismic.io/yuco/ZgXut8t2UUcvBQ-2_HUMMER-INFINITY-2.png?auto=format,compress)
![](https://images.prismic.io/yuco/Zee5G__jD4D4xSWD_hummer_infinityroof-1_10.jpg?auto=format,compress)
![](https://images.prismic.io/yuco/Zee5Gv_jD4D4xSWC_hummer_infinityroof-1_8.jpg?auto=format,compress)
![](https://images.prismic.io/yuco/ZgXutst2UUcvBQ-1_HUMMER-INFINITY-1.png?auto=format,compress)
![](https://images.prismic.io/yuco/Zee5Gf_jD4D4xSWB_hummer_infinityroof-1_6.jpg?auto=format,compress)
![](https://images.prismic.io/yuco/Zee5GP_jD4D4xSWA_hummer_infinityroof-1_4.jpg?auto=format,compress)