![](https://images.prismic.io/yuco/Zil7p_Pdc1huKwlI_Chevy_1_fullrez.jpg?auto=format,compress)
Experiential
Chevrolet
Client
Chevrolet teamed up with the American Cancer Society for the fifth year in a row to fight breast cancer. yU+co created a personal way for everyone to join the fight by developing an interface for viewers to write a loved one’s name in tire tracks by a Chevy Camaro. A custom tire tread font was designed, allowing any name to be spelled out in connective cursive. Chevrolet donated $5 to the cause for every person who shared their name dedication on social media platforms.
Experiential
Full Film
![](https://images.prismic.io/yuco/65e23561676dc480aae08208_chv_acs-1.jpg?auto=format,compress)
Stills
![](https://images.prismic.io/yuco/65e23562676dc480aae08209_chv_acs-3.jpg?auto=format,compress)
![](https://images.prismic.io/yuco/65e23563676dc480aae0820a_chv_acs-4.jpg?auto=format,compress)
![](https://images.prismic.io/yuco/65e23564676dc480aae0820b_chv_acs-5.jpg?auto=format,compress)
![](https://images.prismic.io/yuco/65e23565676dc480aae0820c_chv_acs-6.jpg?auto=format,compress)
![](https://images.prismic.io/yuco/65e23566676dc480aae0820d_chv_acs-7.jpg?auto=format,compress)