APPLE IPHONE 13 LAUNCH
“Everyday Hero” positions the new iPhone 13 as an action hero, meeting the challenges faced during a busy day accompanying a delivery man. For this spot we animated dynamic typography situated in 3D space that tracks with the action in the footage. The typography reacts to motion and interacts with the environment, casting shadows, and reflecting in glossy surfaces. It all serves to hype the iPhone 13 as an action-ready “everyday hero”.