THE ADDAMS VIRTUAL TOUR
yU+co joined forces with MGM to create an innovative virtual tour experience for their film, Addams Family 2. The tour, which was available as a mock listing on realtor.com, offered fans a unique look into the world of the Addams Family and their eerie iconic mansion. Fan favorite character Thing greeted visitors, inviting them to explore various hotspots throughout the movie accurate house, take a closer look at objects and hunt for Easter eggs. Not only did the the virtual tour give users a peek into the darkly humorous world of the Addams Family, but this collaboration also highlights the growing trend of incorporating virtual and augmented reality experiences into the film marketing industry.