The 2022 romantic comedy Rosaline is a cheeky re-framing of the Romeo & Juliet story; and our work on both the main title, and main on end, is a deft mix of old and new. We sought a tone that younger audiences would respond to, but still retain some connection with the material’s Renaissance origins. So while our designs preserve a flavor of classic technique, the palette - as well as the attitude - is fun, bold and contemporary.
We also drew inspiration from Rosaline’s desire to become a cartographer. After transitioning to a beautiful watercolor that begins the main on end, we pull back to reveal a map that she well could have made herself. We follow it on a vibrant and colorful journey, revisiting memorable moments in key locales, from Verona to points beyond.