Brand | Commercial

Bank of America

yU+co created a series of promos for Bank of America to promote the new Ken Burns documentary event “The Vietnam War.” The promos are part of Bank of America’s Better Connected campaign which raises awareness for the company’s efforts in diversity and inclusion. We designed a mosaic theme to convey the many areas of life and humanity that Bank of America strives to positively influence. The graphic mosaic transitions into powerful stock imagery from Vietnam, juxtaposing the past with the present and highlighting Bank of America’s aim for progress and equality. We designed, edited and produced a total of 7 promos for this campaign.



Stills

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