TRINET "TRIUMPH" 2018

To kick-off their Triumph sales conference, TriNet commissioned us to create an anthemic video, “Incredible Starts Here,” aimed to inspire their sales team and give broader context to their achievements. In it we celebrate the importance of small and medium size businesses to our national economy. We show how the TriNet sales team helps these businesses succeed; and how these businesses help build a stronger America.

We scripted, cast and shot this anthem film throughout Los Angeles, depicting the story of small businesses, and how with the HR support of TriNet, these business can thrive. Incredible Starts Here, the brand’s tagline is at the heart of TriNet’s mission – to bolster small businesses across the U.S. so that they can focus on what they do best and achieve their ultimate goals.

In addition to the anthem film, we produced four :30 second online and television spots and a massive digital package, laying the groundwork for an extensive print campaign featured in New York, Los Angeles and the Bay Area; the campaign was featured on billboards, bus kiosks, subway terminals, airports and giant spectaculars in Times Square and Grand Central Station.