MRS. AMERICA: CASE STUDY
A Deep Dive Into Our Design Process
For Mrs. America, we created an opening sequence that evokes the spirit of the women’s movement in the ‘70s with playfully animated watercolor illustrations. The FX on Hulu series dramatizes the diverse roles of women who took part in the culture wars of the era, expressing different definitions of womanhood in a tumultuous time. Inspired by 1970s illustrators, we created a style that plays up the period vibe and sets the tone in a fun, lively way. We wanted to create a piece that is like the show itself: it feels faithful to the time period, but is fresh and relevant today.
Check out the case study below to get an in-depth look behind the scenes!