DEL MAR THOROUGHBRED CLUB
Del Mar Racetrack has a long history as a San Diego institution. Race day is like a big party at Del Mar; it is tradition for people to dress up in their finest to go to the track. As part of the 2017 campaign, we created this spot that celebrates the traditions of the racetrack. We created original illustrations that have the classic feel of vintage postcards or travel posters. These images are revealed through the silhouettes of well-dressed race fans with ornate hats and fancy cocktails, as well as the Bugler who introduces all of the races. The imagery is complimented by an updated version of “Where the Turf Meets the Surf”— a song by Bing Crosby, who was one of the historic racetrack’s founders.